Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
June 30th, 2021
Nearly every industry has spent the last 20 years perfecting customer experience, which has led to a sea of sameness in design. Best practices have been established, flows have been optimized, and it’s getting more and more difficult to create a differentiated customer experience. The business world is in dire need of experience innovation, and now may be the best time to experiment. With the adoption of digital technologies sped up by several years due to COVID, many industries are currently in a position to test out new technologies with the public — such as Augmented Reality (or ‘AR’). AR is a disruptive technology that leading brands like Facebook, IKEA, Disney, and even the NBA have leveraged to craft unique branded experiences, engage customers, and drive conversions — all while…
June 29th, 2021
Today, the most critical components to success in commerce are customer experience and personalization. All businesses, whether they sell toys online or shoes at a pop-up, must put the customer experience first to increase revenues, encourage customer loyalty, and boost brand awareness. To build a stronger eCommerce presence, a customer-centric approach should be the foundation of your UX/UI, and marketing strategies. Here are some innovative ways to put your customers first in eCommerce design, with examples from brands who absolutely nailed it:

Interactive Experiences

Engaging customers with interactive content such as games, apps, product customization and polls delivers a differentiated and engaging customer experience. According to the Customer & the Buyer’s Journey Benchmark Report…
June 21st, 2021
These days we’re all on video chat, from FaceTime with family to work meetings on Zoom. It’s become a core and — key word, expected — form of communication. Integrating video chat as a touchpoint is essential to building a great customer experience. Why focus on customer experience? Providing an excellent customer experience encourages people to choose your brand over the competition, remain loyal, and spread word of your business to new buyers. In fact, research from PwC shows that more than two-thirds of companies compete primarily on the basis of customer experience, and 86% of buyers will pay more for a great customer experience.

5 Ways Video Chat Improves Customer Experience

Increase Sales — Major brands are using video chat and screen-share tools to drive sales, conversions, and…
June 25th, 2021
From the design and digital product experts that built Real Appeal — United Healthcare Group’s most successful preventative health program ever. With over 700,000 people losing a whopping 3 Million pounds combined, the Real Appeal weight loss program has been dubbed UnitedHealthcare’s most successful preventative health program ever made. Delivered across multiple mediums — an app & website, at-home kit, educational guides, virtual coaching sessions, and more — the program uses a balance of human interaction and digital components to produce long term behavioral health changes and positive patient outcomes. Signature is proud to be the design and digital product agency that helped UnitedHealthcare Group bring Real Appeal to life. For other Health & Wellness innovators, we’ve highlighted 5…