Nearly every industry has spent the last 20 years perfecting customer experience, which has led to a sea of sameness in design. Best practices have been established, flows have been optimized, and it’s getting more and more difficult to create a differentiated customer experience. The business world is in dire need of experience innovation, and now may be the best time to experiment. With the adoption of digital technologies sped up by several years due to COVID, many industries are currently in a position to test out new technologies with the public — such as Augmented Reality (or ‘AR’). AR…
Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.