These days we’re all on video chat, from FaceTime with family to work meetings on Zoom. It’s become a core and — key word, expected — form of communication. Integrating video chat as a touchpoint is essential to building a great customer experience. Why focus on customer experience? Providing an excellent customer experience encourages people to choose your brand over the competition, remain loyal, and spread word of your business to new buyers. In fact, research from PwC shows that more than two-thirds of companies compete primarily on the basis of customer experience, and 86% of buyers will…