Today, the most critical components to success in commerce are customer experience and personalization. All businesses, whether they sell toys online or shoes at a pop-up, must put the customer experience first to increase revenues, encourage customer loyalty, and boost brand awareness. To build a stronger eCommerce presence, a customer-centric approach should be the foundation of your UX/UI, and marketing strategies. Here are some innovative ways to put your customers first in eCommerce design, with examples from brands who absolutely nailed it:

Interactive Experiences

Engaging customers…