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Paramount

Star Trek Movie App

A Blueprint for Future Apps

STAR TREK

Paramount Pictures wanted an innovative transmedia experience that would track consumer exposure to and engagement with theatrical marketing efforts from first mention to exiting the theater. We built a comprehensive experience that used all mobile senses (sight, hearing, and spatial awareness) to impact a user’s progress through consuming content and sharing across social…something that had never been done before.

ENGAGEMENT

Leading Up to the Movie Launch

Users across the world engaged in daily missions to build up their Starfleet rank while unlocking exclusive content, and rewarding top users with prizes from the film.

Results

Signature Created a Blueprint for Future Apps

By developing the world’s first image recognition, sound analysis, and geolocation app. The app released on iOS, Android, and Windows Phone with great consumer feedback, and over 500,000 monthly active users. Signature’s efforts were recognized by the entertainment industry with a Hollywood Key Art Award for Innovative Media.

“Over 500,000 MAU for the first AR app to combine geo-location, image recognition, and sound-based fingerprints enabling contextual game events.”