The World’s First AR Movie App
Trekking into Augmented Reality
To promote Paramount’s film Star Trek Into Darkness, Signature created the world’s first Augmented Reality Movie App.
The app allowed users to delve deeper into the Star Trek universe by interacting directly with media from the film to unlock additional content and experiences. Users collected points, viewed content, and worked their way through the Star Trek Academy.
MARKET AND USER RESEARCHConsumer Profiling
VISION, STRATEGYInternal Stakeholder Alignment
Internal Vision Roadmap
PRODUCT DEFINITIONProduct Recommendations and Roadmap
Systems Architecture: AWS, Google Cloud, Bare Metal
API & Backend
PRODUCT & TECHNICAL SUPPORTTechnical Scope and Resource Management
Technical Oversight of Development
User Feedback Testing
App Store Submission
Ongoing Product Strategy and Management
DESIGNCreative Templates & Assets
For the first time ever, studio marketing was able to track a fan’s engagement with movie media assets from first contact through ticket purchase and beyond.
Geofencing and Proximity Beacons
Using Qualcomm’s Gimbal™ context awareness technology, the Star Trek app delivered exclusive content and advanced real world game experiences based on the user’s location.
We built in an audio scan function that automatically recognized and rewarded users for watching Star Trek into Darkness content on TV and other media.
Image scan function enables users to interact with Star Trek images that are printed or viewable in the real world.
Hollywood Key Art Award for Innovative Media
The app boasted over 500,000 Monthly Active Users.
“The thought that has gone into the design of the Star Trek app is above and beyond what any movie tie-in has done previously.” — Collider