Spreading word of the world's best stroller
Building Brand Awareness for Bugaboo
Bugaboo is a Dutch-design global company that revolutionized the stroller industry. They had recently launched their North America social channels when they asked Signature to build out their social strategy, increase brand awareness, refine their messaging, and elevate their creative across paid social channels.
We developed, bought, and managed campaigns across prospected and retargeted audiences and did extensive A/B testing to increase KPI’s and spread the word from mom-to-mom that Bugaboo is the best stroller in the market.
Market & User ResearchConsumer Profiling
Vision, StrategySocial/Marketing/Comms Strategy