Spreading word of the world's best stroller
Bugaboo
Building brand awareness for bugaboo
Building Brand Awareness for Bugaboo
Bugaboo is a Dutch-design global company that revolutionized the stroller industry. They had recently launched their North America social channels when they asked Signature to build out their social strategy, increase brand awareness, refine their messaging, and elevate their creative across paid social channels.
We developed, bought, and managed campaigns across prospected and retargeted audiences and did extensive A/B testing to increase KPI’s and spread the word from mom-to-mom that Bugaboo is the best stroller in the market.
Our Contribution
Market & User Research
Consumer ProfilingCompetitive Analysis
Market research/Trends
Vision, Strategy
Social/Marketing/Comms StrategyMedia
Planning/buyingReporting/analytics
Design
FB/IG/Pinterest adsVideo
Copywriting
Retail