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Bugaboo

Let's Roll...Baby

Spread the word from mom-to-mom

Let's Roll...Baby

Bugaboo is a Dutch-design global company that revolutionized the stroller industry, changing the way strollers worked and looked, with the introduction of the first stroller in 1999. Today, Bugaboo products are available in more than 50 countries around the world. Bugaboo had recently launched their North America social channels and asked us to build out their social strategy, increase brand awareness, refine their messaging, and elevate their creative across paid social channels. We developed, bought and managed campaigns across prospecting and retargeting audiences and did extensive A/B testing to increase our KPI’s and spread the word from mom-to-mom that Bugaboo is the best stroller in the market.