Say Yes to Design

This forward-thinking brand needed a distinctive name and visual style that signals its openness to hearing new ideas, confronting complex issues, and funding real – even radical – change.
The name – Yes VC – indicates this visionary brand’s willingness to back companies they believe in, even when others have said no.
We developed a bold visual approach that matched the name, with NO crossed out to reinforce the core message. The brand color is a sunny, optimistic yellow, which blots out negative words or underlines meaningful ones. The yellow is paired with pops of ‘paint with all the colors’ purple, revealing that this venture capital firm is not like all the others. The punchy visuals signal a clarity and personality that isn’t present in the corporate speak and rigid style of typical VC firms.

Design, fun, excitement were all the elements we needed to put smiles on the face of the founders. We pushed the boundary of rad, meets punk rock,  cool yet edgy, leading to totally original. 🙂

We developed the website UX and UI to communicate the brand’s distinctive message and highlight the interesting companies being backed by Yes VC. The project was such a success, we were entrusted with branding several of Yes VC’s invested-in businesses.