Platform Design
Ericsson One Ventures
Entertainment, gaming, and home control for everyone
Ericsson North America worked with Signature to design an all new, next-generation experience platform.
Signature has integrated as an extension of the innovation team to define the products, design the user experience (UX), create the brand, and devise a go-to market strategies.
Branding & Identity
Between gaming, streaming, smart home, and social media markets, we were challenged with appealing to a myriad of persona types seeking a variety of features. Branding and communications needs to be flexible enough to work with a variety of global partners.
We molded a positioning and communications strategy that is flexible and appeals to shared wants and needs shared across a broad spectrum of customers—ease of use, value, adaptability, a better life at home and an integrated media experience.
We created extremely detailed Operational Guidelines. Any international sales team, marketing department, and third party partners can easily pull the right visuals and messaging.
Packaging
Modern electronics packaging isn’t just a container, it’s a canvas. It’s an opportunity to tell your brand story, build anticipation, and create a lasting connection with your customers. Think of it as the first handshake, the promise of the magic within.
Motion Design
Think hypnotic data visualizations that dance across your screen, playful animations that guide you through the brand story, and immersive AR experiences that transform your living room into a sci-fi wonderland.
Console UX/UI
Signature designed a hardware interface for a 10-foot experience, as well as a complementary mobile app. The UX/UI is intuitive, friendly, and simple to use.
We designed a system that could take the disparate and complicated work of smart home control and find a way to make it work together seamlessly.
Website UX/UI
Forget clunky interfaces and jargon-laden pages. In the age of lightning-fast connections and insatiable curiosity, a design needs to convey the product, message and call to action. Think sleek visuals that are on the cutting edge, interactive elements that ignite user engagement, and design that wins awards.
Sales & Enterprise
Corporate communications and sales collateral included video, copywriting, printed materials, packaging, sales decks, marketing mockups, event design for trade shows, and branding design.
Signature developed a streamlined workflow for the sales team to localize content for global distribution and easily integrate with multiple content partners in streaming and gaming, as well as global partners.
