Rewarding Customers with More Disney Magic
DISNEY
Disney Loyalty Rewards Program
Signature worked with Disney Movie Rewards to refresh their digital presence, using our Signature design approach. Starting with an audit of the platform and member data, we mapped a new UX to expanded personas. We crafted a fresh look and updated messaging to create a delightful experience that increased acquisition, engagement and retention.
Our Contribution
MARKET AND USER RESEARCH
Consumer ProfilingCompetitive Analysis
Market research/Trends
Current User Metrics and Analytics Review
Existing Product Audit
VISION, STRATEGY
Internal Stakeholder AlignmentInternal Vision Roadmap
Customer Loyalty Program Strategy
Communications Strategy
PRODUCT DEFINITION
Product Recommendations and RoadmapUser Stories
UX/UI
Usability Testing
BRAND
Logo DevelopmentCommunications Architecture
Customer Experience
DESIGN
Toolkits and Style GuideCreative Templates & Assets
Copywriting
DEVELOPMENT
Website RedesignMobile App Redesign
Streamlining the Experience
Signature refined the DMR value proposition and created an easy to understand 1-2-3 messaging architecture for the platform and marketing initiatives.
We also developed a quick onboarding process that connected members with multiple Disney business units, so members could take advantage of the synergies Disney had to offer and get the most out of their experience.
Maximizing Brand Partnerships
In partnership with Fandango and IMAX, we implemented a new program to connect members with the in-theater experience through buying tickets and redeeming rewards for ticket purchases.
