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Branding, Merchandising, E-Commerce

Taking Munchkin from B2B to B2C

The Opportunity

Signature Raises A Munchkin

Munchkin, a world leading producer of baby and family products, wanted to transform from a B2B brand into a more consumer facing brand. They needed an agency with experience working in both branding and digital. Munchkin was also launching several new products including an entirely new category clothing and asked for Signature’s support in identifying the consumer and market.

The Challenge

UX/UI design

Signature began with an internal audit and marketplace analysis resulting in a comprehensive, marketing plan and strategic positioning. We provided an innovative and beautifully elegant approach to Munchkin’s digital presence while working with the Munchkin team and our Magento partner, The Gorilla Group.

The Solution

Munchkin’s Relaunch

Signature facilitated a public-facing brand presence and marketplace. Content was rebuilt from the ground up with extensive photo shoots and content recommendations across the site and social channels. Signature was proud to bring Munchkin & consumers closer together and increase online sales.