Mercury Corporate Branding for Web 3.0
Building New Marketplaces for Digital Collectibles in Sport & Entertainment
Mercury engaged Signature as agency of record to design and brand digital collectible platforms to showcase premier NFTs.
Signature provides web design, branding, strategy, and user experience (UX) to bring the Mercury brand and their marketplaces to life.
Market & User ResearchCompetitive Analysis
Product DefinitionProduct Recommendations and Roadmap
Product & Technical SupportQ/A Testing
Toolkits and Style Guide
Creative Templates & Assets
Mercury was challenged with formulating a strong logo to represent, but also differentiate itself as a business that provides NFT solutions for its brands and partners.
Signature evaluated the brand to formulate a strong simplified minimalist logo to represent Mercury. Paired with cool and warm colors, the mark represents a subtle, yet distinctive M for Mercury.
Mercury Corporate Website
Along with its corporate identity, Signature was tasked to design the corporate website to capture Mercury’s products and services.
Signature designed and developed a single flow flat design website as a catch-all to create an impactful first impression for its audiences.
The Mercury NFT Platform
Minimized User Experience
Mercury offers an opportunity for both sports teams and its fans. Signature worked together with the brand to develop the UI/UX of the first NFT platform for the NCAA men’s basketball team at University of Kentucky. We continue to collaborate with Mercury to design new sites in the sports & entertainment industry.
Signature designed an elegant responsive platform for all types of user screen densities and its operators. To do so, we examined and created the marketplace to streamline the flow and experience for users to access drops, buys, and sells easily.