Mercury Corporate Branding for Web 3.0

Mercury Fan Ecosystem

Branding, Identity, Design, UX/UI, Web

Building New Marketplaces for Digital Collectibles in Sport & Entertainment

Mercury engaged Signature as agency of record to design and brand digital collectible platforms to showcase premier Atheletes.

Signature provides web design, branding, strategy, and user experience (UX) to bring the Mercury brand and their marketplaces to life.

Web 3 platforms in Digital Collectibles for Sports & Entertainment

Our Contribution

Market & User Research

Competitive Analysis
Market Research/Trends

Strategy

Brand/Marketing/Comms Strategy

Product Definition

Product Recommendations and Roadmap
UX/UI
Usability Testing
Prototyping

Development

Web Frontend

Product & Technical Support

Q/A Testing

Brand

Logo Development
Architecture

Design

Website Design
Identity
Collateral
Toolkits and Style Guide
Creative Templates & Assets

Branding, Identity

Mercury Fan Ecosystem

Mercury Identity

Iconic Branding

Mercury was challenged with formulating a strong logo to represent, but also differentiate itself as a business that provides NFT solutions for its brands and partners.

Signature evaluated the brand to formulate a strong simplified minimalist logo to represent Mercury. Paired with cool and warm colors, the mark represents a subtle, yet distinctive M for Mercury.

UX, UI, Development

Mercury Fan Ecosystem

Mercury Corporate Website

Along with its corporate identity, Signature was tasked to design the corporate website to capture Mercury’s products and services.

Signature designed and developed a single flow flat design website as a catch-all to create an impactful first impression for its audiences.

UX,UI

Mercury Fan Ecosystem

The Mercury NFT Platform

Minimized User Experience

Mercury offers an opportunity for both sports teams and its fans. Signature worked together with the brand to develop the UI/UX of the first NFT platform for the NCAA men’s basketball team at University of Kentucky. We continue to collaborate with Mercury to design new sites in the sports & entertainment industry.

Signature designed an elegant responsive platform for all types of user screen densities and its operators. To do so, we examined and created the marketplace to streamline the flow and experience for users to access drops, buys, and sells easily.

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