Customizing the Disney Experience

DISNEY

Personalized Movie Merchandise

Disney FanKit

To increase fan engagement with multiple Disney brands, Signature created a fun, interactive experience which allows fans to choose an image of their favorite Disney character, choose an inscription and personalize the piece with their own name.

At the end, the fans get a digital poster they can download and print, as well as multiple social sharing images. The new program kicked-off to amazing success.

Our Contribution

VISION, STRATEGY

Internal Stakeholder Alignment
Internal Vision Roadmap
Brand/Marketing/Comms Strategy

PRODUCT DEFINITION

Service Design
Product Recommendations and Roadmap
Technical Architecture
UX/UI
Prototyping
Usability Testing

DEVELOPMENT

Systems Architecture: AWS, Google Cloud
Web Frontend
API & Backend

PRODUCT & TECHNICAL SUPPORT

Technical Scope and Resource Management
Technical Oversight of Development
Q/A Testing
User Feedback Testing
Ongoing Product Strategy and Management
Content Management

BRAND

Communications Architecture
Customer Experience

DESIGN

Media Libraries
Toolkits and Style Guide
Creative Templates & Assets
Copywriting

Branded Installations

DISNEY

Designing Magical Experiences

Signature built FanKit from the ground up—including concept, design, UX/UI, development engineering, and content management for several branded installations including:

Captain America: Civil War
Disney Princesses
Cars 3
Incredibles 2
Toy Story 4

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DISNEY

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DISNEY

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