The Club at Pier Sixty-Six
A Luxury Members Only Club
Branding
The Club at Pier Sixty-Six blends sophistication with the timeless elegance of Art Deco style to evoke a modern yet sophisticated golden age of yachting. The Pier Sixty-Six tower’s silhouette with the surrounding rich maritime heritage inspired the visual identity, projecting the quiet self-assurance of a private members’ club located in the luxury Pier environment, resort and marina residential complex. The brand captures muted nautical shades with geometric elements of vintage seaside glamour alongside custom typography, portraying understated luxury. It’s a myth and memory narrative crafted for today’s most discerning travelers.
Romancing the Brand
The Club at Pier Sixty-Six is beautifully photographed, capturing a world full of sunshine that blends vintage elegance and present day relaxation. Every photograph resembles a scene from an old movie or art deco illustrations—champagne flutes glimmering in the sun, linen flowing in the breeze, and teak decks glowing in the golden hour. The photography soothingly favors gentle touches instead of harsh focuses unto shapes and figures, presence over posing with stylized moments that wild the grace of seaside escapes from a bygone era. A gallery of soft gazes and warm hues with ageless outlines filled with romance and refinement.
Design and UX
The website for The Club at Pier Sixty-Six is simple, elegant, and quietly seductive. Clean design, simple presence, and warm tones to evoke the desire to become a private member. With muted tones and refined type, it feels calm, curated, and exclusive—much like the Club itself. Effortless and divine, it offers a quiet invitation into a world of timeless waterfront luxury.
