Rideshare Mobile App
Freedom Starts with a Free Ride
Charlie Ride/Free is an innovative rideshare app that unites consumers, advertisers, and local communities to bring about social change through personal freedom and responsibility.
The core concept is a simple: Engage with a brand, and get a free ride.
As long as you have access to a mobile phone and a minute to watch an ad, you have a free ride waiting to take you safely home.
MARKET AND USER RESEARCHConsumer Profiling
VISION, STRATEGYInternal Stakeholder Alignment
Internal Vision Roadmap
Business Model Review
PRODUCT DEFINITIONProduct Recommendations
PRODUCT & TECHNICAL SUPPORTTechnical Scope and Resource Management
Technical Oversight of Development
User Feedback Testing
Ongoing Product Strategy and Management
DESIGNToolkits and Style Guide
Media Libraries (Email/Motion/Print/Digital Display/Sales)
Creative Templates & Assets
Mapping out the Road Ahead
Charlie Ride/Free is currently in user testing before commercial launch, and has partnered with Uber to provide free rides to users.
To prepare for launch, we’ve developed a seamless integration between the Charlie app and Uber service, allowing users to directly order rides from within the Charlie app.