Share Your Memories
Concept/UX & IA/UI/Development
Dreamworks tasked Signature to define and build a product that would allow users to tell stories through sharing their pictures and video, and collaborate on their stories with friends and family.
From Concept to Release
Creating ideas for a product is no easy task. After much discussion and market analysis, Signature presented Dreamworks with a product concept. They were impressed and decided to invest in the project and its core goal of creating a story through video, photos, and music. The result was a posted living media asset that was inherently social: it could be added to, remixed and edited by friends and family. The release of PTCH was hailed as ‘an Instagram for all your media,’ by VENTUREBEAT. The success of the interactive media app brought along a buyout from Yahoo! Pretty good for an app described by Forbes as a platform that allowed users “to become executive producers of their own mini-productions.”